No-code pays off for a quick first test. For a real product, it almost never does. You're tied to a platform, pay monthly, can't build everything and don't own the code. A custom app is built at a fixed price per milestone. The code sits in your repository from day one; with each paid milestone, the rights to everything delivered up to that point pass to you.
| Criterion | No-code | Custom app |
|---|---|---|
| Upfront cost | low | from $27,800 (First Version, MVP) |
| Ongoing cost | monthly fee, forever | hosting by usage, monthly care if you want it |
| You own the code | no | yes, with each paid milestone |
| Feature limits | hit fast | set by budget and store rules, not by a platform |
| Real store app | limited | yes |
Want to start cheap without locking into a platform? A lean First Version (MVP) from $27,800 gives you a real app that you own.